The Birth of a Restaurant
Recently I had the pleasure of helping some friends open a restaurant by conferring some marketing advice. In return for my guidance, I was allowed unlimited access to witness the process that goes into the creation of such an establishment. From the first night when I stepped into the unfinished space to last week’s opening bash, I saw many ups, downs and in-betweens and managed to snap a few pictures along the way. In the Take Away section (click here), you’ll find a mini-montage, entitled "Birth of Resto", showing some of the process that goes into opening a restaurant and some behind the scenes procedures.
The restaurant is DNA and is officially open to the public as of today, February 5th 2008. This is the reveal of the most recent "Coming Soon..." (click here)
I’m not entirely objective in my recommendation but then again, I wouldn’t associate myself to a project I didn’t believe in or of questionable quality. A beautiful space with a delicious menu and a fantastic wine selection - what more can one ask for? I encourage you to take a trip to Old Montreal and discover this new spot and please don’t hesitate to let me know what you think ( gastronomy@sympatico.ca ).
DNA Restaurant
514.287.3362

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